Exclusive: The Lost Instagram filtersPosted: September 23, 2011
The latest Instagram release packs several great features, including a bunch of new filters. “Rise” “Amaro” and “Valencia” are already big hits among IG’s nearly 10 million users.
On the other hand, there’s been a lot of chatter about why some filters have disappeared or changed, while others remain: What happened to “Gothic” and “Apollo”? Why did they change “Early Bird”? And perhaps the most perplexing:
Why keep “Lord Kelvin”?
We caught up with Instagram’s CEO, Kevin Systrom, who assured us that a copious amount of behind-the-scenes testing goes on to see which filters strike the right chord with users. He told us that for every filter that makes the cut, thousands are left on the cutting room floor. After some serious arm-twisting (we bought him coffee) he offered to share a handful of those that just barely missed making the cut for the 2.1 release. Here they are…
1) Dirty Bird
Will these filters ever see the light of day? Systrom insists the team will “give them the consideration they deserve.” We can only hope…